Video content is king today. Whether you look at social media or online streaming services, video is central to marketing around the world, and the Middle East is no exception. The city of Dubai, for example is home to some of the world’s most luxurious brands and the demand for these goods is rising steadily.
Understanding the Middle Eastern Marketplace
The Middle East is a vast and affluent market, and if targeted properly has the potential to be one of your key sources of profitability.
Dubai and other cities in the Middle East are modern, forward thinking – a playground for the rich and famous. The key consumers here respond better to well produced branded video content than anything else.
The Arabic shopper buys based on brand recognition and social value rather than seek out the best product.
A marketing video production with excellent post production featuring branded content is a big motivator for the Arabic consumer.
Snippies is setup as a video production company NYC but has the capacity to be as effective as a Middle East video production company. Our team is ready to manage everything from shooting to video editing and complex post production.
Brands in the United States, United Kingdom that want Middle East video production company often choose Snippies to produce influential marketing video content.
What Kinds of Videos Work?
For initial research into entering the Middle East market, you can get video consumer interviews and then engage in marketing video production targeting cities like Dubai, Abu Dhabi and beyond.
High quality video production is very well-received by the Middle Eastern consumer. As with any marketing, you need to cater to your target market’s likes. The Middle East is a huge opportunity that responds well to branded video production.