Reel
Insights' Consumer Research:
In-Depth Studies for Primary or Supplemental Qualitative Research
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On-Street Interviews Track down and hear from your demographic in multiple markets. Gain reactions on video to products and ideas, reveal attitudes and lifestyle choices. |
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Recruited Interviews One-on-ones with narrower demographics such as professionals, product owners, hobbyists, etc. Snippies recruits respondents and interviews in contextual settings whenever possible (not focus group rooms). |
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Retail Interviews Gather insights through entrance, exit, and in-store interviews in multiple locations. |
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In-Home Ethnographies
/ Video Diaries Examine family behaviors, product usage and what’s in medicine cabinets. We observe all day, then interview family members one-on-one. |
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Teen Trend Spotting
& Tracking Stay a step ahead with reports from Tokyo, London, LA, Miami, NY, or locations of your choice. Often includes video shot by teens themselves |
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Segmentation
Portraits Bring segmentation analyses and personas to life. Mini-documentaries shot nationwide, including interviews and lifestyle footage, show how segment members live and think. |
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Expertise Newsletters Establish your ongoing commitment to tracking a demographic or industry. Snippies interviews quarterly and creates an HTML newsletter to send to your clients and prospects with links to streamed interviews. |
In-Depth Qualitative in Multiple Markets for Primary or Supplemental Research
Background: Reel Insights uses stricter recruitment methodologies and more extensive interviewing over a larger number of subjects. The Reel Insights logo is only applied to research fitting these criteria. Techniques may include on-street or recruited interviews, in-home ethnographies, retail interviews and hidden camera research.
Analysis: Reel Insights’ core competency is video data acquisition. Some clients prefer their own MR departments to do analysis; others prefer outside analysis (we can identify an appropriate research partner for you). Snippies works fluidly with the researcher from study design to final delivery.
Costs: Reel Insights fees are considerably lower than those of traditional research. Call for a custom quote.
Speed: Our video journalist network
eliminates the need for travel and dramatically reduces turnaround time
– often to a week or less (for studies of a relatively broad demographic).
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Brand Audits An extensive inquiry of brand perceptions by brand loyalists, general category consumers, company employees, distributors, and POS/retail personnel. |
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Core Consumer
Loyalty Studies An in-depth look at core consumer loyalty development, usage patterns/techniques, purchasing decisions, product storage, and the language used in speaking about product benefits and essence. |
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Promotional
Event Effectiveness Studies Includes anonymous or hidden camera recording of event implementation, interviews with event participants, non-participants and staff, plus suggestions from each group for improving efficacy. |
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Consumer Reaction
Studies Products, ideas and designs are presented to demographic group members; reactions and reasoning are recorded. |
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Moment of Choice
Research Consumers are accompanied as they do product research, decide on retail or purchase method, and shop in retail environments. Reasoning explored. |
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Changing Behavior
Studies Follow individuals over time to see how lifestyle passages such as starting a job, graduating high school, introducing technology, etc., impact on attitudes and behaviors. |
