First
Round Pitch Video
An agency proves their consumer focus to a motorcycle manufacturer by listening
to riders nationwide.
Later
Round Pitch Video
An agency validates its "All-American" strategy by demonstrating
that Springsteen — its suggested theme musician — resonates.
Prospecting
Tools
Testimonial
Reel
Satisfied clients endorse a
marketing and promotions agency. The video lives on the agency website,
on sales laptops and in promotional email links.
Expertise Newsletter
An agency establishes itself as a leader in skin products by sending a quarterly
newsletter of dermatologist interviews. Logo substituted.
Pre-Creative Fodder
An agency holding a BBQ marinade account sat down creatives and strategists to
cull ideas and language from this half-hour video. Excerpted.
Concept
Testing / Disaster Check
Will American and British women wear
a silly-looking cooling patch popular in Japan? An agency investigating
for its client found it to be unlikely. Excerpted.
Strategy
Support Video
An agency with a regional HMO account validated their targeting of upscale young women, who their research indicated are unhappy with their current health plans.
Segment
Profile
A media agency identified the consumer segment "Trick My Rides." This
video conveyed their lifestyle and media choices to clients and sales staff.
