What's New

March 10, 2012

You say you want a resolution

We are barely into March, but we’ve already witnessed two highly significant developments in the world of digital video this month; significant both in terms of how the video is acquired and also how it’s viewed.


The biggest story this week is the announcement of the third generation iPad.  As described by Apple CEO Tim Cook at the March 7 unveiling, this new model includes such updates as a faster processor, streamlined software, and a built-in 5 megapixel camera for still photos, video, and Facetime conversations.  However, a quick visit to the Apple website reveals what is arguably the single biggest selling point of the new iPad:  the screen.  Apple describes it as – “Resolutionary.”  At 2048 x 1536 pixels, this display will not only be more powerful than the previous iPad, it will also have more pixels than an HD television! It has a faster and better resolution than any other gaming console on the market.


Meanwhile, the Snippies production team was particularly excited by the announcement of the Canon EOS 5D Mark III on March 2―the latest iteration of the highly potent DSLR widely used both for capturing still images and HD video.  The improvements to this latest model are too numerous to mention, but they include a 22.3 Megapixel sensor and a revised image processor.  As more cameras incorporate improvements like this, people will have the increased capability to record images that are crisper, more vibrant, and more beautiful than ever.


These recent announcements mean that video has the potential to look better than ever.  On the other hand, it means that badly shoot video will look worse than ever. Despite these steady advances, we’re still a long way from the sort of self-contained, self-controlled flying cameras frequently depicted in science fiction. Until that time, in order to realize the visual potential of a device like the new iPad, you’re either going to have to spend several years learning how to use a camera like the 5D… or rely on professionals!