What's New
February 10, 2012
Four designers, four shoots, two days of editing and one blizzard
“How quickly can you turn this around?”
We get that question all the time.
Late last week, Diet Pepsi reached out to us to produce videos profiles on four upcoming designers illustrating their creations for the Mercedes Benz Fashion Week on February 9th at Lincoln Center. The videos were be used for Diet Pepsi’s Facebook page in anticipation of the designers’ debuts at Fashion Week, which of course starts today!
The turnaround was fast, and so we began our very own Pepsi Challenge!
Our crews in Dallas, Denver, Columbus and Chicago set out to shoot with the designers over the weekend. Just to keep things interesting, a blizzard in Denver added to the challenge making it almost impossible to meet our deadline.
Mother nature aside, the footage made it to our NYC headquarters and as with every project, shooting is only half of the equation. Our Post-Production team had only 48 hours to review raw footage, select highlights, and create four separate, unique and compelling-yet-personal videos. Needless to say, the edit suites were humming this week.
It was really fantastic to see how each designer incorporated their own local style into their designs and how well it plays out on camera. We’re truly grateful to our Diet Pepsi team for their generous compliments on our work and the opportunity to take part in such a wonderful project. In addition, we hope that the designers have the time of their lives here in New York City as they enjoy the glory and glamour of fashion week!
Check out the rest of the videos on Diet Pepsi’s Facebook Page! Good luck to all of the designers!