Snippies had a great time at this year’s Re:think ― the ARF (Advertising Research Foundation) Annual Convention held at the Marriott Marquis in New York City. At the Snippies booth we had the opportunity to engage and chat with several great people representing all facets of research and insights. It was a pleasure meeting all of you!
Apart from the new friends we made, the highlight of the convention was the presentation we participated in: Connecting with Your Consumer Through Stats, Emotion, and Reality. Presenters included Managing Partner and Co-Owner of Snippies Tom DiCerbo, Kirk Baetens, Vice-President of Retail at Morpace, and Tanya Franklin, Consumer Marketing Manager, Lowe’s Companies, Inc.
Tom, Kirk and Tanya discussed how important it is for retailers research to be presented in a way that delivers a genuine emotional connection to the data. As part of their presentation, they showed a video that Snippies created for Lowe’s on behalf of Morpace. This video explored the thoughts of the average consumer on the American Dream. We’d very much like to thank the producer of the video, Libby, for all of her hard work and project management.
We’ll be following up soon with a highlight video of the Connecting with Your Consumer presentation. Until then, be sure to watch and enjoy the conference sizzle reel we produced.
See you at Re:think next year!